Confirmation bias theory can be defined as the tendency to look for information that supports, rather than rejects, one’s preconceived notions. As humans, we tend to look for facts that prove our ideas right, we don’t seek to be proven wrong. So, how does this theory apply to how we approach marketing? Here are five … Continue reading Confirmation bias at its best
Photographer and Filmmaker Tyler Babin knows the ins-and-outs of being a “creative” in the world today. Babin has worked for Adobe, Gary Vaynerchuck, and currently is employed for comedian Hasan Minhaj as a creative. Just like Charles Moyer and Thomas Crane, Babin has taken his creativity and made a life for himself out of it. … Continue reading CREATIVE MINDS COLLIDE: TYLER BABIN
Thomas Crane is the very definition of a self-starter. Ever since high school he has been engineering new ways to define creativity. The first of his many ventures began when he dyed his lacrosse stick and his buddies began asking to buy one from him. This then grew into a local partnership with a sports … Continue reading Creative Minds Collide: Thomas Crane
