Brewing Success on Twitter: Crafting a Stellar Community, One Sip at a Time

Today, we're going to kick back, relax, and chat about something many of us are passionate about building and nurturing awesome Twitter communities. Think of this conversation as us lounging on a comfy couch, sipping our favorite coffee, and sharing tips on creating a thriving Twitter space. So, grab your virtual seat, and let's gradually … Continue reading Brewing Success on Twitter: Crafting a Stellar Community, One Sip at a Time

Short-form Video Who?

In the fast-paced digital era, where attention spans are shrinking and information overload is rampant, short-form video content has become a powerful tool for capturing hearts and minds.  Platforms like TikTok, Instagram Reels, and YouTube Shorts have harnessed the potential of bite-sized videos, creating a new wave of engagement and creativity. In this month's blog … Continue reading Short-form Video Who?

Mental Models: The Effect They Have on Social Media Managers

Innovating doesn’t always have to pertain to inventing a new product or service. Instead, it can be geared towards creating a new and improved social media strategy. In my master’s work, I had the opportunity to read a book that changed my outlook on creativity; Creativity, INC. Ed Catmull, President of Pixar Animation and Disney … Continue reading Mental Models: The Effect They Have on Social Media Managers

Transactions or Relationships? How would you feel if I told you that you were just a transaction? That would probably make you feel pretty rough, right?  The truth is that many businesses are operating on transactional relationships. They reach out to you, encouraging you to purchase their product, and you buy it based on their e-blast on … Continue reading Transactions or Relationships?

Confirmation bias at its best

Confirmation bias theory can be defined as the tendency to look for information that supports, rather than rejects, one’s preconceived notions. As humans, we tend to look for facts that prove our ideas right, we don’t seek to be proven wrong. So, how does this theory apply to how we approach marketing? Here are five … Continue reading Confirmation bias at its best

Another facebook post

One of the biggest issues that we face in the modern-age is censorship and privacy online. It is so difficult for social media platforms and websites to figure out where the boundaries are for what is and what is not okay to censor or ban from their website. One common thread between all of the … Continue reading Another facebook post

#SMWL21 Speaker Highlights

#Unfiltered Unfiltered, what does that mean? This year at Social Media Week Lima, Ohio (shoutout to those who have seen Glee) our team had the opportunity of learning what the phrase “unfiltered” means. To be unfiltered, in simple terms, means to be your true, authentic self online. We heard from some of the best marketing geniuses … Continue reading #SMWL21 Speaker Highlights


It’s an undeniable fact that cryptocurrency stands to shift the very balance of the internet’s infrastructure. Cryptocurrency, specifically Bitcoin, has gotten where it is today through social media. Reddit was one of the biggest influential platforms for Bitcoin. So much so that journalists find their breaking crypto news on Reddit and then transfer the news … Continue reading BITCOIN & SOCIAL


Photographer and Filmmaker Tyler Babin knows the ins-and-outs of being a “creative” in the world today. Babin has worked for Adobe, Gary Vaynerchuck, and currently is employed for comedian Hasan Minhaj as a creative.  Just like Charles Moyer and Thomas Crane, Babin has taken his creativity and made a life for himself out of it. … Continue reading CREATIVE MINDS COLLIDE: TYLER BABIN