Innovating doesn’t always have to pertain to inventing a new product or service. Instead, it can be geared towards creating a new and improved social media strategy. In my master’s work, I had the opportunity to read a book that changed my outlook on creativity; Creativity, INC. Ed Catmull, President of Pixar Animation and Disney … Continue reading Mental Models: The Effect They Have on Social Media Managers
https://videopress.com/v/4sUdzQja?resizeToParent=true&cover=true&preloadContent=metadata&useAverageColor=true How would you feel if I told you that you were just a transaction? That would probably make you feel pretty rough, right? The truth is that many businesses are operating on transactional relationships. They reach out to you, encouraging you to purchase their product, and you buy it based on their e-blast on … Continue reading Transactions or Relationships?
Confirmation bias theory can be defined as the tendency to look for information that supports, rather than rejects, one’s preconceived notions. As humans, we tend to look for facts that prove our ideas right, we don’t seek to be proven wrong. So, how does this theory apply to how we approach marketing? Here are five … Continue reading Confirmation bias at its best
Life will often throw curveballs at us from all sorts of directions, and that’s when we find it hard to see the good around us. There is so much at work behind the scenes that we don’t recognize the great things that have gotten us to this point. The fact that you woke up this … Continue reading New Year, New Blog
One of the biggest issues that we face in the modern-age is censorship and privacy online. It is so difficult for social media platforms and websites to figure out where the boundaries are for what is and what is not okay to censor or ban from their website. One common thread between all of the … Continue reading Another facebook post
#Unfiltered Unfiltered, what does that mean? This year at Social Media Week Lima, Ohio (shoutout to those who have seen Glee) our team had the opportunity of learning what the phrase “unfiltered” means. To be unfiltered, in simple terms, means to be your true, authentic self online. We heard from some of the best marketing geniuses … Continue reading #SMWL21 Speaker Highlights
It’s an undeniable fact that cryptocurrency stands to shift the very balance of the internet’s infrastructure. Cryptocurrency, specifically Bitcoin, has gotten where it is today through social media. Reddit was one of the biggest influential platforms for Bitcoin. So much so that journalists find their breaking crypto news on Reddit and then transfer the news … Continue reading BITCOIN & SOCIAL
Photographer and Filmmaker Tyler Babin knows the ins-and-outs of being a “creative” in the world today. Babin has worked for Adobe, Gary Vaynerchuck, and currently is employed for comedian Hasan Minhaj as a creative. Just like Charles Moyer and Thomas Crane, Babin has taken his creativity and made a life for himself out of it. … Continue reading CREATIVE MINDS COLLIDE: TYLER BABIN
Thomas Crane is the very definition of a self-starter. Ever since high school he has been engineering new ways to define creativity. The first of his many ventures began when he dyed his lacrosse stick and his buddies began asking to buy one from him. This then grew into a local partnership with a sports … Continue reading Creative Minds Collide: Thomas Crane
To start out our Creative Minds Collide series we chose someone who encapsulates the practicality of creativity: Charles Moyer. He began his career in creativity about 3 years ago when he founded his own company, Moyer Design Co. Moyer Design focuses on the food and beverage industry, specifically creating content and a brand identity for … Continue reading Creative Minds Collide: Charles Moyer
